From New York streets to the world. Interviews, short films, reviews, and original fragrances built with intention.
Latest drops, dates, and announcements.
Spotlights, collabs, deep dives.
Real feedback from real ones. If it is earned, it shows.
VELVET LION is power you do not have to announce. It does not ask for attention. It earns it.
COMING 2026They moved on. The meaning stayed. It found a new body and kept walking. The emblem returns as essence.
COMING 2026You are wearing the ground your ancestors once defended. The scent is a continuation, not a comeback.
COMING 2026